System Innovation Drives Breakthrough Success!
Many business experts will tell you that innovation is at the heart of every exceptional business. What is innovation? It can be a new invention, technology, process, or business concept. However, most of the time, it is a significant variation or improvement to something that already exists. It is the skill of developing the new "best solution"—from the customer's point of view.
Innovate Your Systems and Processes
Your whole business is your product; it consists of a network of interrelated and interdependent systems. Continual innovation at the system level is the key to your success. You don't have to come up with a new technology, but you may come up with a customer care system that blows the competition away.
FedEx was the first to develop a remarkable system for delivering packages overnight. COSTCO developed a compelling customer care system that allows people to return merchandise for any reason. McDonald's developed a system for producing the same fast-food menu anywhere in the world by entry-level workers. All three took something ordinary and made it into something extraordinary by innovating remarkable systems and processes. They differentiated themselves, and so can you!
In a two-hour documentary called The Rise of Wal-Mart, a regional manager said, "We get up every morning running scared, trying to figure out ways we can improve." Most of Wal-Mart's improvements come in taking cost out of the business. Unrelenting focus on system improvement is what has made Wal-Mart one of the great American success stories.
Continuous System Improvement Drives Success
Simply put, when you get up every morning—when you are working on the business—engage your mind in ways to improve your organization. Let a philosophy of "continuous improvement" permeate your business culture—driving your internal systems and processes to increasingly better performance.
Continuous and unrelenting focus on improving systems and processes is the only way to develop excellence in people and organizations, and the only way to increase customer loyalty, profitability, and business growth. To have a results-driven culture requires your "pig-headed" determination and discipline to make each day better than the day before.
Improvement will follow your discovery and application of laws, principles, and best-known practices that govern process results. You can find these laws and principles in my eCourse, Box Theory™: Double Your Profit with High-Performance Systems and Processes. Please consider my "irresistible" offer at www.boxtheorygold.com.
When you roll up your sleeves and go to work, you'll discover there are only two ways to improve anything. Tomorrow we talk about the first of those ways.
Wishing You Prosperous Times,
Ron
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