The Two Critical Purposes of Your Business Systems!
Many people believe that creating business systems means getting organized and doing things in a methodical way. If you believe this, well, you're right...sort of. However, you are probably not yet a converted, transformed, and even obsessed with Systems Thinking. You're still looking at systems like most of the world. If you want to tap into the real power of systems then you need to see them through a different lens. Take a look.
Create Loyal Customers
There are TWO primary purposes of your business systems.
First, systems exist to help you find and keep customers. They do this by making you:
- Better than the competition (You have fewer mistakes, defects, let downs, and disappointments that turn customers away.)
- Faster than the competition (You have better response time, and consistently meet schedules or deadlines.)
- Cheaper than the competition (You're able to provide lower prices and more value, precisely because you are better and faster—the primary means of lowering cost).
Your well-run operation—with effective business systems and processes—will attract more customers. They give you a competitive edge. They enable you to meet and exceed customer expectations. Good systems help you "stand out like a purple cow in a field of brown cows" (Seth Godin, Purple Cow). People would be crazy to buy from anyone else.
You are the best in Your target market because you have the BEST SYSTEMS!
Eliminate Defects and Delay
Second, business systems exist to squeeze waste out of your operations. They do this by helping you become:
- Better than before (You have fewer mistakes, errors, and defects to throw away or rework—money down the drain.)
- Faster than before (You have a less delay, downtime and inefficiencies that waste time—an unrecoverable resource.)
- Cheaper than before (Quality and speed reduce cost, making you more competitive and more profitable.)
Your well-run operation—with effective business systems and processes—will create a culture of discipline and excellence, where Results Rule! (Randy Pennington). Employees are happier, productivity increases, costs go down, and profit and cash flow are greatly improved.
Your are exceedingly prosperous because you have REMARKABLE SYSTEMS!
Better, Faster, Cheaper
Did you notice that the two critical purposes of your business systems are fulfilled in the same way? When you are better, faster and cheaper, everyone benefits—customers, employees and stakeholders.
Good systems help you rise above the ordinary; they make you extraordinary! There is no other way!
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