We can't learn too much about our customers—who they are, where they hang out, how they think, and what they want. Most of us don't have enough customers and would like to get more.
Stating the obvious: Happy customers translate to more sales. Increased sales enable your business to hit the break-even point earlier in the month. After reaching the sales break-even point, profit margins go up dramatically. With more profit, everything gets better, and you have a prosperous enterprise.
Are your customers as happy as they could be? Do you have "killer customer care?"
Four Things Customers Want
Customers all want the same thing—the best deal they can get on desired products and services. They want high-quality. They want it fast or on time. They want it at a good price. And they want a pleasurable buying experience.
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Learn from the Experts
Many lessons have been learned over the years about how to serve customers well. The slideshow below will provide you with some great insights. These profound statements are from people who truly understand the principles of customer care:
Sam Walton (Walmart)
Ray Kroc (McDonald's)
J. C. Penny
John F. Kennedy
Your Customer Care System
Review the slideshow. Make notes. Then, go apply some of these profound principles to elevate your customer-service systems today.