Business Systems and Processes.

The Systems Thinker Blog

Business Systems Strengthen Your Brand!

“A brand is not what you say it is. It is not a logo, corporate identity, or product; it is a gut feeling about a product, service, or company. It takes a village to build a brand—customers, vendors, employees, partners, stockholders. When enough people have the same gut feeling, you have a brand” (The Brand Gap, Marty Neumeier).

Over the years, I have seen many small-business owners develop wonderful websites, brochures, and sales presentations that are very compelling. Their right-brain creativity, emotional appeal, and passionate conviction give me a very positive perception of their company. They successfully apply the age-old sales principle, “sell the sizzle, not the steak.”

However, after enthusiastically buying into their proposition, I discover that their products and services are not all that I hoped for, or expected. Delivery is slow and customer service is lacking. At times, I have regretted making the purchase. Yes, they did a good job of selling the sizzle, but I am left wondering, “Where’s the beef?” (old Wendy’s Restaurant commercial)

Inside Reality vs. Outside Perception

The inside reality of these companies did not match up with the outside perception. They did not develop the left-brain attributes of order, attention to detail, quality, timeliness, and effective business systems that consistently meet or exceed customer expectations. They did not execute on their promise. They were “all show and no go!”


If the inside reality of your business—its systems and processes—is remarkable and the outside perception is weak or invisible, your company (brand) will not attract customers.

If, on the other hand, the outside perception of your business is remarkable and the inside reality—its systems and processes—is weak, your company (brand) will not retain customers.

Which is Holding You Back?

You must develop a company with equally strong left-brain and right-brain capabilities to create a brand that will endure and prosper.

When your customers, vendors, employees, partners, and stakeholders say about your company, “they’re even better than they look,” you know you are on your way.

*****Special Alert: My Retirement is Your Gain*****

To give back to the entrepreneurial community, I HAVE DECIDED TO GIVE AWAY MY VALUABLE SYSTEMS-BUILDING SOFTWARE, ecOURSE, AND OTHER INFORMATION ABSOLUTELY FREE. By filling out the form on this page, you will go directly to a download page. This is not hype. There is no catch. You will receive a software product and a “college equivalent” eCourse on how to develop effective business systems and processes. Customers have been paying for this software and eCourse for fourteen years (see What Cutomers Are Saying).

I will show you how to eliminate business frustrations and make more money by creating remarkable systems and processes that boost customer loyalty, profitability and growth. The application of these strategies has proven to be of great worth for owners of many small and mid-size businesses. Put me to the test!

You will learn the following, and much more:

  • How to become a Systems Thinker and raise your business I.Q. by 80 points—OVERNIGHT.
  • What six elements are found in every great business system.
  • How you can remove waste and inefficiency, and build a results-driven organization.
  • Why good systems and processes are the essential ingredient to start, grow, fix or franchise (replicate) your business.

You have nothing to lose and everything to gain. I will not be trying to sell you because you are getting everything for FREE, much more than I have described here. I won’t be contacting you; however, you can contact me for help with the software or your business at any time. Please browse around my website. If you have any questions, email me, Ron Carroll, at

I hope you enjoy and benefit from this FREE offer. It was a labor of love for me to develop. Becoming a Systems Thinker and using the Box Theory™ methodology will be one of the best decisions you have ever made.

I’ll be cheering you on from my quiet fishing hole in the mountains of Utah.

I want to learn how to create remarkable business systems …

Just Retired
Gone Fishing
Your Lucky Day

It's time for me to focus on other things. Many hours and dollars have gone into my software and written materials over the last fourteen years. Now it's time to give back. This is not a gimmick. There is nothing to buy. I give it all to you for free. If you use the software and apply the principles, you can create a remarkable company. See Below. Have fun!

Turn Your Business Into Money-Making Systems!

Get Free Information for Creating Better Business Systems and Processes
Welcome to the #1 website for helping owners of small to midsize businesses create customer-pleasing, waste-removing, profit-boosting business systems and processes.

Michael Gerber, "E-Myth"

Michael Gerber

"Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant."

W. Edwards Deming, Total Quality Management

W. Edwards Deming

"If you can't describe what you are doing as a process, you don't know what you're doing. . . . 94% of all failure is a result of the system, not people."