Business Systems and Processes.

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Lessons from 14-Year-Old Systems Thinkers!

Recently, I drove I-15 north to Salt Lake City with a group of Boy Scouts to attend one of their high school hockey games. During the hour-long ride, I decided to have a teaching moment about business systems (I can’t help myself). I asked the boys to look at the billboard ads along the way and tell me what they thought. In a matter of seconds, they were saying things like:

“I couldn’t read the ad because the words were too small.”
“I only had time to read half the billboard before we passed it.”
“I didn’t understand what the ad was trying to say.”
“I read the ad but missed the name of the company doing the advertising.”

Billboard Ad© Some Photo rights reserved by Woodlands Ad Agency

The responses from the boys would be typical of most drivers and potential customers encountering the same ads. Some billboards were effective, but most fell short of their intended purpose. Try this simple observation at sometime when you’re on the highway.

Don’t Waste Your Money

A few years ago, I was sitting in a marketing meeting with a group of people who were planning a billboard advertisement. The owner of the business looked up and said, “There are a lot of rules that apply to billboard ads; for example, you should use no more than eight words.” Then he added, “But I can’t say what I want to say in eight words, so we’re using about fifteen.”

He might just as well have said, “We’ve decided to break the rules and waste our money.”

A billboard is a business system for attracting new customers. If it is done properly, the results will follow. If not, there is a colossal waste of money. The same applies to every system or process in your business operation.

I don’t know what billboards cost these days, but years ago they were about $1000-$2000 per month in our area. As I drove down the highway with the boys, it was obvious that many thousands of dollars were being thrown away because people didn’t make sure that every component of their billboard system—message, font, colors, image—was doing its job.

If you are going to break the rules, there will be a consequence (cause and effect), and you will have an under-performing system. I ask you, what value is there in an ad than can’t be read or understood? And by the way, if you don’t measure how many leads the ad generates, how will you ever know if you have a problem?

Become a Systems Thinker

In a matter of a few minutes, the boys began making suggestions to improve the billboard ads—larger or more legible fonts, fewer words, more contrast, catchy images, keeping it simple, night lighting, and so forth. Without realizing it, these boys were becoming Systems Thinkers. Imagine—at age fourteen!

I did a quick search on the Internet and found numerous articles on the “best practices” for billboard advertising. You may not use this form of lead generation. You may not even care about this topic at all, but there is something you should care about.

The Systems Thinker sees the world in terms of functional or dysfunctional systems; they see things with clarity and in detail. They understand that applying true principles and best practices—the rules—is the surest way to get good results. They know that every step and component of a process has some effect on the outcome. Creating effective business systems—using best-known principles and practices—is the secret to success in all business endeavors.

So take it from a group of Teenage Ninja System Thinkers. Follow the rules. Pay attention to the details. Do it right. And don’t waste your money.

*****Special Alert: My Retirement is Your Gain*****

To give back to the entrepreneurial community, I HAVE DECIDED TO GIVE AWAY MY VALUABLE SYSTEMS-BUILDING SOFTWARE, ecOURSE, AND OTHER INFORMATION ABSOLUTELY FREE. By filling out the form on this page, you will go directly to a download page. This is not hype. There is no catch. You will receive a software product and a “college equivalent” eCourse on how to develop effective business systems and processes. Customers have been paying for this software and eCourse for fourteen years (see What Cutomers Are Saying).

I will show you how to eliminate business frustrations and make more money by creating remarkable systems and processes that boost customer loyalty, profitability and growth. The application of these strategies has proven to be of great worth for owners of many small and mid-size businesses. Put me to the test!

You will learn the following, and much more:

  • How to become a Systems Thinker and raise your business I.Q. by 80 points—OVERNIGHT.
  • What six elements are found in every great business system.
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You have nothing to lose and everything to gain. I will not be trying to sell you because you are getting everything for FREE, much more than I have described here. I won’t be contacting you; however, you can contact me for help with the software or your business at any time. Please browse around my website. If you have any questions, email me, Ron Carroll, at

I hope you enjoy and benefit from this FREE offer. It was a labor of love for me to develop. Becoming a Systems Thinker and using the Box Theory™ methodology will be one of the best decisions you have ever made.

I’ll be cheering you on from my quiet fishing hole in the mountains of Utah.

I want to learn how to create remarkable business systems …

Just Retired
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It's time for me to focus on other things. Many hours and dollars have gone into my software and written materials over the last fourteen years. Now it's time to give back. This is not a gimmick. There is nothing to buy. I give it all to you for free. If you use the software and apply the principles, you can create a remarkable company. See Below. Have fun!

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Michael Gerber

"Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant."

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W. Edwards Deming

"If you can't describe what you are doing as a process, you don't know what you're doing. . . . 94% of all failure is a result of the system, not people."