Recently, I awoke from a vivid dream. I was standing in line at a Krispy Kreme donut factory and feeling the most pleasant sensation as I watched those hypnotizing pastries pass under the frosting falls and down the conveyor belt toward the finish line. It was heaven.
However, before you jump to any conclusions, you should know that my dream-state was not focused on the melt-in-your-mouth donuts. Instead, I was mesmerized by the manufacturing system that produced six perfect donuts every second of every minute of every hour. (Even when I dream, I’m a Systems Thinker.)
I marveled at the power of this repetitive process to consistently earn money for the business owner. Those little donuts could just as well have been quarters—the profit on a donut—coming off the end of the conveyor belt.
Wouldn’t you like a company where you could open the door every morning, flip a switch and everything would start humming along, making you money? You may not have an automated factory; however, it is possible to create business systems and processes—marketing, hiring, training, customer service, order fulfillment, and so forth—that work consistently every day to accomplish your business and financial objectives.
Repetition Generates Profit
Being innovative gets me excited. I love to create and try new things. Innovation also attracts customers and creates a buzz in the marketplace. However, the daily repetition of effective business systems and processes is what generates profit. I REPEAT: THE DAILY REPETITION OF EFFECTIVE BUSINESS SYSTEMS AND PROCESSES IS WHAT GENERATES PROFIT!
Those boring and repetitive routines will make your business remarkable. People will see your company as being organized, consistent, predictable, standardized, reliable, orderly, disciplined, and trustworthy. Repetition increases employee productivity and quality while lowering costs. It engenders confidence in customers and keeps them coming back for more.
Nature is Our Best Example
Ralph Waldo Emerson said, “Nature is an endless combination and repetition of a very few laws (American Poet, Lecturer, and Essayist, 1803-1882). Like Nature, a business is a unique organism that operates best when there is a harmonious interaction of its vital systems. Repetition is the steady heartbeat of a prosperous organization.
You can only leverage the profit-generating power of repetition by implementing effective operational systems and processes that consistently produce your version of “melt-in-your-mouth donuts.” There is no other way!
The ultimate reward for creating a systematized business is the opportunity to hire someone who can run it for you, replicate it in other markets, or sell it for top dollar.
Just like Krispy Kreme, repetition is a key ingredient for you to enjoy the sweet smell of success!