Business Systems and Processes.

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The Business System that Can Make or Break a Company!

I recently spent six weeks trying to find and fix a water leak on the roof of my house. I finally gave up and called several professional roofers for a repair estimate. Four company representatives showed up in the next two days to bid the job. As it turned out, the repair required removing shingles and siding to replace the metal flashing between a first-story roof and a second-story wall.

Roof Repair Worker

As usual, I noted the different systems used by each company for estimating the cost of the job. “Different systems,” you ask? Isn’t an estimate an estimate?

Well, this is where many business owners go wrong. They minimize the importance of the system details regarding a customer contact—in this case, the Job Estimating System. With most construction work, this is where the buying experience begins, so it better be good!

How to Lose Sales

Here are some of the things I was not impressed with during the bidding process.

  1. Two roofing companies didn’t answer their business or mobile phone. It took several calls to contact them. Most of the time that would result in a lost opportunity.
  2. Two of the four estimators arrived late to the appointment, ill-prepared, and with nothing to take notes or measurements.
  3. One man seemed like a roofer’s helper, inexperienced, and without confidence about how to solve the problem.
  4. Two bids were pulled out of the air, more of a guesstimate than an estimate. Likely, they would either overestimate and lose the sale or underestimate and do the job without a profit. Either way, they lose.
  5. One of the bids was three times the cost of everyone else. How can you stay in business when you are that far off the mark?

How to Win Customers

Tony, the person I hired, was the first to arrive. He said he specialized in roof repairs and informed me that he had been doing repairs for twenty-three years. Tony knew exactly what the problem was and confidently explained it in detail. He was respectful and patient with my questions. He knew the brand and the color of the existing shingle and had samples in the back of his truck. He also had a special tool for dealing with the siding that had to be removed. Tony assured me that my roof would look like there had never been a repair and that his work would last for the life the roof. His price was in the middle, but his presentation was compelling.

I asked Tony how he got his customers. He said that he tried to do every job so well that people would tell their friends and neighbors. Now that’s what I call a great lead-generation system!

To be honest, I don’t know how well the other companies acquire new customers. They may have been good roofers, but it wasn’t communicated well on the first visit; they certainly didn’t have a polished Estimating System. However, with a few little changes to the sales presentation, they could easily increase their sales!

Make the First Contact Memorable

Now, you may not be a roofer, but you do have customer contacts all the time. And every customer contact can make or break a relationship.

Take a look at your business system for engaging with customers the first time. Is it so compelling that they would be a fool to choose anyone else but you?

What can you do to WOW your customers and set yourself apart from the competition? A little effort and innovation with the first customer contact can pay big dividends!

Tony does it right—and so can you— with a little Systems Thinking!

*****Special Alert: My Retirement is Your Gain*****

To give back to the entrepreneurial community, I HAVE DECIDED TO GIVE AWAY MY VALUABLE SYSTEMS-BUILDING SOFTWARE, ecOURSE, AND OTHER INFORMATION ABSOLUTELY FREE. By filling out the form on this page, you will go directly to a download page. This is not hype. There is no catch. You will receive a software product and a “college equivalent” eCourse on how to develop effective business systems and processes. Customers have been paying for this software and eCourse for fourteen years (see What Cutomers Are Saying).

I will show you how to eliminate business frustrations and make more money by creating remarkable systems and processes that boost customer loyalty, profitability and growth. The application of these strategies has proven to be of great worth for owners of many small and mid-size businesses. Put me to the test!

You will learn the following, and much more:

  • How to become a Systems Thinker and raise your business I.Q. by 80 points—OVERNIGHT.
  • What six elements are found in every great business system.
  • How you can remove waste and inefficiency, and build a results-driven organization.
  • Why good systems and processes are the essential ingredient to start, grow, fix or franchise (replicate) your business.

You have nothing to lose and everything to gain. I will not be trying to sell you because you are getting everything for FREE, much more than I have described here. I won’t be contacting you; however, you can contact me for help with the software or your business at any time. Please browse around my website. If you have any questions, email me, Ron Carroll, at

I hope you enjoy and benefit from this FREE offer. It was a labor of love for me to develop. Becoming a Systems Thinker and using the Box Theory™ methodology will be one of the best decisions you have ever made.

I’ll be cheering you on from my quiet fishing hole in the mountains of Utah.

I want to learn how to create remarkable business systems …

Just Retired
Gone Fishing
Your Lucky Day

It's time for me to focus on other things. Many hours and dollars have gone into my software and written materials over the last fourteen years. Now it's time to give back. This is not a gimmick. There is nothing to buy. I give it all to you for free. If you use the software and apply the principles, you can create a remarkable company. See Below. Have fun!

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Michael Gerber, "E-Myth"

Michael Gerber

"Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant."

W. Edwards Deming, Total Quality Management

W. Edwards Deming

"If you can't describe what you are doing as a process, you don't know what you're doing. . . . 94% of all failure is a result of the system, not people."