Business Systems and Processes.

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Three Great Business Talents

People are always coming up with new ways to define the essential ingredients of a great business. Hundreds of books have been written on the topic. However, I have observed that one or more of the following three critical skills or talents are at the root of every great business.

    1. The ability to create new products or services (innovation)
    2. The ability to develop valuable relationships (marketing and sales)
    3. The ability to deliver on promises made to customers (systems and processes)

    Business Talent


    Everyone loves new products and services. It’s human nature. If you create the right new product or service, a buzz develops in the marketplace and customer demand grows rapidly—profit margin and sales are usually high.

    Years ago, I had a business that manufactured framed art. We created gorgeous silk-screened designs on glass and mirror for the home décor market. National retailers like J.C. Penny’s and Target Stores couldn’t keep our products on their shelves. The phone rang off the hook from all over the country; we had to manufacture twenty-four hours a day to keep up. It’s a great feeling—like being a rock star! (I think).

    What is innovation? It can be a new invention, technology, process, or business concept. However, it is most often a significant variation or improvement to something that already exists. Innovation is the skill of developing the new “best solution”—from the customer’s point of view.

    Innovation adds new product features or benefits not previously available. It makes products better, faster, cheaper, smaller, stronger, more efficient, and so on. Innovative business systems can produce distinctive sales, marketing or advertising methods, an improved distribution or delivery process, creative pricing or terms, more convenience, lower risk, a better guarantee, or “killer customer care.”

    The talent to envision and develop things in new ways—that customers love—can be the basis of a good business. However, innovation requires risk and sometimes customers aren’t impressed, or the competition swoops in and knocks off your amazing idea. You also need the second great talent.

    Relationship Building

    Many small businesses flourish because the owner is a natural at building relationships. He is a person with vision, has a strong will to get his idea to market, is sometimes daring, and usually very likable or even charismatic. He just seems to make things happen. He is a “rainmaker.”

    When I operated my framed-art business, I was in my twenties and very inexperienced. At trade shows, buyers would tell us that our products were better than our competition. So why did competitors have ten times more sales than we did? Well, innovative products drove our business, not marketing and sales. We weren’t effective at building relationships; we lacked industry influence and clout!

    Business author Peter Drucker stated, “A business has two purposes: marketing and innovation.” However, this statement implies that the business will deliver on its promise, which makes system building, or execution, the third great talent.

    Systems Thinking

    Business execution is the ability to profitably give customers what they want and expect every single time. When you write a brochure or give a sales presentation, you always speak of your company—its products and services—in glowing terms. However, to make the dream come true for your customer is another matter altogether—many owners and managers struggle to do it well.

    Execution is all about creating good business systems and processes that deliver a consistent and desirable result, routinely meeting and exceeding customer expectations. As your company matures and grows, the systematic improvement of business processes is the secret to long-term success.

    In my framed-art business, the marketplace was very competitive. Our manufacturing processes and costs were calculated in pennies. The business had to run smoothly and efficiently for us to be profitable—not an easy task.

    One day, I read a book by Charles Jay Coonradt, The Game of Work. We created business systems that were like games—and we kept score. Productivity soared. This was my first experience with systems thinking. The principles I learned over thirty years ago are just as valuable today.

    Now, I am a bit fanatical about the topic of business systems and processes. You should be too!

    The Most Important Talent

    So, which talent is the most important? Innovation will get you motivated and provide opportunities for high profit-margins and growth. Relationship building will ensure that your business continually attracts new customers. Systemization and execution will enable you to retain customers and generate a healthy financial return.

    Conclusion: If you want to become a great company, find a way to do all three! Each skill can be learned, but it’s not likely that the relationship builder is also a systems person. Hire those who complement your strengths. As you acquire partners or managers, be sure to get an innovator, a relationship builder, and a Systems Thinker. Your organization will become remarkable!

*****Special Alert: My Retirement is Your Gain*****

To give back to the entrepreneurial community, I HAVE DECIDED TO GIVE AWAY MY VALUABLE SYSTEMS-BUILDING SOFTWARE, ecOURSE, AND OTHER INFORMATION ABSOLUTELY FREE. By filling out the form on this page, you will go directly to a download page. This is not hype. There is no catch. You will receive a software product and a “college equivalent” eCourse on how to develop effective business systems and processes. Customers have been paying for this software and eCourse for fourteen years (see What Cutomers Are Saying).

I will show you how to eliminate business frustrations and make more money by creating remarkable systems and processes that boost customer loyalty, profitability and growth. The application of these strategies has proven to be of great worth for owners of many small and mid-size businesses. Put me to the test!

You will learn the following, and much more:

  • How to become a Systems Thinker and raise your business I.Q. by 80 points—OVERNIGHT.
  • What six elements are found in every great business system.
  • How you can remove waste and inefficiency, and build a results-driven organization.
  • Why good systems and processes are the essential ingredient to start, grow, fix or franchise (replicate) your business.

You have nothing to lose and everything to gain. I will not be trying to sell you because you are getting everything for FREE, much more than I have described here. I won’t be contacting you; however, you can contact me for help with the software or your business at any time. Please browse around my website. If you have any questions, email me, Ron Carroll, at

I hope you enjoy and benefit from this FREE offer. It was a labor of love for me to develop. Becoming a Systems Thinker and using the Box Theory™ methodology will be one of the best decisions you have ever made.

I’ll be cheering you on from my quiet fishing hole in the mountains of Utah.

I want to learn how to create remarkable business systems …

Just Retired
Gone Fishing
Your Lucky Day

It's time for me to focus on other things. Many hours and dollars have gone into my software and written materials over the last fourteen years. Now it's time to give back. This is not a gimmick. There is nothing to buy. I give it all to you for free. If you use the software and apply the principles, you can create a remarkable company. See Below. Have fun!

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Michael Gerber, "E-Myth"

Michael Gerber

"Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant."

W. Edwards Deming, Total Quality Management

W. Edwards Deming

"If you can't describe what you are doing as a process, you don't know what you're doing. . . . 94% of all failure is a result of the system, not people."