A few years ago, the Staples “Easy Button” was one of those rare advertising messages that became part of the public vernacular. Don’t we all dream of having an Easy Button to simplify our multifaceted and often hectic lives?
Imagine for a moment you could just sit back and press the Easy Button and your business would run smoothly and efficiently, even when unattended by you.
Press the Easy Button and sales leads fill your pipeline.
Press the Easy Button and your products or services are delivered without errors, returns, or rework.
Press the Easy Button and customer problems are immediately solved, and loyalty restored.
Press the Easy Button and your bank account fills with a steady stream of cash.
NOW THAT WOULD BE A GREAT BUSINESS! WOULDN’T YOU AGREE?
Your Primary Responsibility
In my humble opinion, Mr. or Ms. Business Owner, your primary responsibility is to create or oversee the creation of Easy Buttons to run your business. And here’s how you do it.
Behind every magical—make it seem easy—button, there is a well-designed business system—a lead generation system, a production or order fulfillment system, a customer care system, and so forth.
A business system is a procedure, process, method, or course of action designed to achieve a specific and consistent result—to make a task easy, predictable, and even automatic.
People are constantly looking for a quick-fix to business problems. However, the solution is always the same. Build customer-pleasing, profit-generating, Easy-Button business systems. There is no other way!
Become an Easy-Button Engineer
Regardless of your product or service, you are a “business engineer.” While some engineers build bridges or high-tech equipment, you specialize in the design and implementation of Easy-Button business systems.
Effective systems and processes are the foundation for every smooth-running business operation. They are essential if you eventually want someone to run your company for you, or if success allows you to replicate the operation in other markets.
When you decide to sell your company, trust me, the buyer will be more interested and pay more money for a company that is a proven money-making machine. That is only possible with established, consistent, and reliable business systems and processes.
Making things easy for employees and customers is a big part of your job description. Quite honestly, it is a mark of genius.