"The Irresistible Offer: How to Sell Your Product or Service in Three Seconds or Less" by Mark Joyner has remained one of the Top 10 best-selling books on marketing since it was published several years ago. It is $15 at Amazon.com with a 4 ½ star rating after 97 reviews.
The publisher is now giving it away as an ebook, and I am passing it along to my totally awesome customers.
Here are a few of the book's rave reviews:
"If you only buy one book this year, buy this one." (Scott Lovingood, Liberty Tax Service)
"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale Best-Selling Author of Over 30 Books)
"A masterpiece. A must-read. A treasure trove of marketing wisdom." (Dr. Mani Sivasubramanian, Heart-Surgeon and Philanthropist)